Disclaimer. Clear boundaries.

EDITORIAL INFORMATION ONLY

Bralton is an independent editorial platform. All content published on this website is for informational and educational purposes only. This website does not provide medical advice, diagnosis, or treatment recommendations of any kind. Articles discuss nutrition, food patterns and wellbeing in general terms. They are not written to assess an individual reader or their circumstances. For example, an article summarising research on fibre intake describes population-level findings rather than a personal recommendation for any one reader's diet. Our editorial team draws on publicly available research summaries, government dietary guidance and peer-reviewed literature, but the resulting article is a general-audience explainer, not a bespoke assessment. This distinction matters in practice: two readers with different ages, activity levels or existing routines could read the same paragraph and reasonably need different next steps, and this website has no way to account for that variation. Where an article references a specific nutrient or food group, the wording is deliberately general so that it applies to a broad UK adult readership rather than to any single circumstance. Readers who want guidance tailored to their own situation should raise the topic with their GP, a registered dietitian or another qualified healthcare professional rather than relying on a general article. This editorial approach reflects our status as an independent publisher rather than a healthcare provider: we do not hold patient records, we do not operate a consultation service, and no article is drafted in response to an individual reader's question. Draft articles pass through an internal editorial review before publication, which checks wording against the source material cited and against the safe-vocabulary standards described later in this notice, but that review is a content-accuracy check rather than a health assessment of any reader. Notes and source references used to prepare an article are retained internally for as long as the article remains published, plus a further 12 months after any substantial revision, so that a reader's accuracy query can be checked against the material originally relied upon. Where an article is withdrawn or substantially rewritten, we keep an internal record of the change for the same period, primarily to support the editorial accountability described in the revision history below.

• a) Articles are dated and reflect the state of publicly available research at the time of writing; a later study may update or qualify earlier findings.
• b) No article is reviewed against an individual reader's health history, supplement routine list or personal circumstances.
• c) Where a claim about a nutrient is included, it is written to reflect general population guidance rather than an individual outcome.
• d) Internal source notes for a published article are kept for the life of the article plus 12 months following any substantial revision, to support accuracy review.

NOT A SUBSTITUTE FOR PROFESSIONAL MEDICAL ADVICE

The information on this website is NOT a substitute for professional medical advice. Always seek the guidance of your GP or another qualified healthcare professional with any questions regarding your health. Never disregard professional medical advice or delay seeking it because of something you have read on this website. If you think you may have a medical emergency, call 999 or go to your nearest A&E immediately. This principle applies even where an article cites a recognised source such as the NHS, the British Dietetic Association or a peer-reviewed journal, because a citation supports the general accuracy of a statement without validating its relevance to any particular reader. If a reader is currently following advice from a GP, a dietitian or another qualified professional, that existing guidance should take priority over anything read on this website, and any change of approach should be discussed with that professional first. Readers managing an existing condition, taking prescribed medication or making a significant change to their diet are encouraged to raise the topic directly with a healthcare professional rather than adjusting their routine based on a general article. Where an article references a helpline, public body or NHS service, the reference is provided for context and convenience; it does not mean that service has reviewed or endorsed the specific article. In an urgent situation, contacting 999 or attending the nearest A&E remains the appropriate first step, ahead of consulting any website. This position applies equally to readers located outside the United Kingdom who reach Bralton.info; our editorial content and the emergency numbers cited are written with the UK healthcare system in mind, so a reader based in another country should instead use the equivalent local emergency service and consult a healthcare professional registered in their own jurisdiction. Where an article references a UK-specific service, such as the NHS 111 non-emergency line, that reference is provided as UK context and does not imply that an equivalent overseas service has been reviewed or is being recommended. We do not maintain a helpline or triage function of our own, and any contact form submitted to [email protected] is handled as general correspondence rather than as an urgent health query, consistent with the response times described in the Questions section below. Readers who are unsure whether a situation is urgent should treat that uncertainty itself as a reason to contact a healthcare professional or NHS 111 rather than searching for further reading on this or any other website.

• a) Citations to recognised research do not convert general information into individual advice.
• b) Existing professional guidance a reader is already following should take precedence over this website's content.
• c) Emergency situations should always be directed to 999 or A&E rather than resolved through further reading.
• d) Readers outside the United Kingdom should rely on their own local emergency services rather than the UK-specific numbers cited on this website.

NO RESPONSIBILITY FOR SELF-TREATMENT

Bralton and its editorial team accept no responsibility or liability for any actions taken by readers on the basis of information found on this website without prior consultation with a qualified healthcare professional. We strongly advise against self-diagnosis and self-treatment. In practice, this means a reader who changes their diet, starts a new eating pattern or stops an existing routine after reading an article does so on their own initiative, and Bralton has no visibility into the outcome or suitability of that choice. This limitation is not intended to discourage readers from taking an informed interest in their own nutrition; rather, it reflects the reality that an editorial article cannot account for allergies, existing conditions, medication interactions or other personal factors that a healthcare professional would consider. Where a reader is uncertain whether a change is appropriate for them, the safer course is to raise the specific article or topic with a GP or registered dietitian before acting on it. This position is consistent with general standards for consumer health publishing in the United Kingdom and does not affect any statutory rights a reader may hold under consumer protection law. The legal basis for publishing this notice is our legitimate interest, as an editorial publisher, in setting clear expectations for how our content should be used, alongside our obligation to avoid presenting general information as individualised advice; this is distinct from the legal bases described in our privacy policy, which apply specifically to personal information collected through our forms rather than to editorial content itself. No fee, subscription or commercial arrangement is required to read our articles, and this disclaimer applies equally regardless of whether a reader arrived through organic search, a shared link or a paid listing. Where a reader submits a question through the contact form asking whether a specific change is appropriate for them, our reply will restate the boundaries in this notice rather than provide the individual assessment the question is seeking, and we will suggest that the reader raise the matter with a GP or registered dietitian instead. This approach protects both the reader, who deserves advice suited to their own circumstances, and the integrity of our editorial content, which is written for a general audience rather than for any single case.

• a) Decisions to change diet or routine based on an article are made independently by the reader.
• b) Allergies, medication interactions and existing conditions are matters for a healthcare professional, not an editorial article.
• c) This section does not remove any statutory right a reader has under UK consumer protection law.
• d) A contact form question seeking individual advice will be answered by restating this notice, not by providing a personal assessment.

Scope and editorial date

This notice applies to Bralton.info, its articles, newsletters and linked pages. Content is reviewed as part of our editorial process, with this page last updated 24 September 2026. A later article date does not change the boundaries in this notice. The scope extends to every page published under the bralton.info domain, including the homepage, article pages, the about and contact pages, and any newsletter correspondence sent under the Bralton name, so that a reader encountering our content through any of those channels is covered by the same boundaries. Where an article carries its own publication or review date, that date reflects when the article's content was last checked for accuracy; it does not extend or narrow the scope of this disclaimer, which remains governed by the date shown above. If this notice is revised, the updated date will be shown at the top of this page, and the previous version can be requested by writing to [email protected]. We recommend that readers who rely on a specific article for context revisit this disclaimer periodically, since editorial standards and regulatory guidance for health-adjacent publishing in the UK are reviewed from time to time. Revision history: this notice was first published on 3 March 2026 in an earlier form covering the three mandatory sections above; it was reviewed and expanded to its current wording on 24 September 2026 to add further detail on scope, external sources and our contact and complaints procedure, without altering the substance of the three mandatory sections themselves. Any future revision will be logged here with its own date immediately below the most recent entry, so that a reader comparing versions can see what changed and when, and a copy of any earlier version can be requested by writing to [email protected] as noted elsewhere in this notice. We do not anticipate revising the three mandatory sections at the top of this page other than to correct a factual or drafting error, since their wording reflects a fixed editorial and legal position rather than a preference that changes over time.

External sources

Links to public sources are offered for reading context. Bralton does not control those websites, their availability or their wording. A link should not be read as endorsement of a service, product or individual recommendation. For instance, an article may link to a government dietary guideline, an NHS page or a published study so that a reader can review the underlying material directly; the presence of that link reflects relevance to the topic discussed, not a partnership or commercial relationship with the linked organisation. External websites may change their content, move pages or close entirely after an article is published, and Bralton cannot guarantee that a link will continue to lead to the same material over time. We do not review external sites on an ongoing basis for accuracy, and a source considered reliable when an article was written may later be updated, corrected or retracted by its own publisher. Readers who notice a broken or outdated external link are welcome to report it to [email protected] so the article can be reviewed. Many of the public sources we link to, including NHS pages and UK government dietary guidance, are hosted on UK-based infrastructure, but some cited academic journals and international research bodies operate servers outside the United Kingdom; visiting those external sites directly with your own browser is a separate activity from using Bralton.info; and any resulting transfer of your browsing information to that external host is governed by that host's own privacy policy, not by anything Bralton controls or discloses in this notice. We do not receive a fee, commission or other benefit from any organisation whose material we cite, and a link is included solely because our editorial team judged it relevant to the topic of the article. Where a cited source requires a subscription, registration or account to view in full, we note this only when it materially affects the reader's ability to verify the underlying material, and the absence of free access to a source does not affect the accuracy of our summary of it.

Questions

Questions about this disclaimer can be sent to [email protected] or posted to 12 Colmore Row, Birmingham B3 2QT. We aim to acknowledge correspondence during Mon–Fri 9:00 AM – 5:00 PM GMT. We generally aim to send an initial acknowledgement within five working days of receipt and, where the question requires a fuller editorial review, a substantive reply within twenty working days. Correspondence sent by post should allow additional time for delivery and internal handling before a reply can be issued. Where a question relates to a specific article, including the title and, where possible, the article's URL helps our editorial team locate the relevant content and respond more precisely. Questions about how personal information is handled are addressed separately under our privacy policy, and readers with a data protection query are encouraged to refer to that page or to contact [email protected] using the same address noted here. If a question is instead a complaint about editorial content, for example a concern that an article overstates a finding or omits an important qualification, we will investigate the specific claim against the source cited, aim to acknowledge the complaint within five working days as noted above, and provide a substantive response, including any resulting correction, within twenty working days of receipt. Where a reader considers that a complaint about editorial content has not been resolved satisfactorily through this process, they remain free to raise the matter with the Advertising Standards Authority if the concern relates to paid promotion of the website, or to pursue any other remedy available to them under UK consumer protection law; this notice does not require a reader to exhaust our internal process before doing so. We keep a record of substantive complaints and their resolution for 24 months after closure, so that a similar future query can be handled consistently and so that any pattern requiring an editorial correction across multiple articles can be identified.