Terms of service. A readable framework.
1. Agreement
By browsing Bralton.info, you agree to use the site lawfully and respectfully. These terms apply to the website, articles, newsletter and contact functions. These terms form the agreement between you and Bralton Health Ltd, registered in England and Wales under company number 2024/278451, for as long as you continue to access or use the website. If you do not agree with any part of these terms, the appropriate response is to stop using the website rather than to continue browsing while disputing a specific clause. We may update these terms from time to time, as described in section 12, and continued use of the website after an update takes effect constitutes acceptance of the revised terms. These terms sit alongside, and do not replace, our privacy policy and cookie policy, which govern how personal information and cookies are handled separately from the general conduct rules described here.
2. Editorial content
Articles are general informational material about nutrition and wellbeing. They are not individual advice, and readers remain responsible for seeking appropriate professional support for personal questions. This approach is consistent with the boundaries set out in our disclaimer, which readers should treat as forming part of these terms by reference whenever they engage with an article. Content is written for a general UK adult readership and does not take into account any individual reader's age, existing conditions, supplement routine or personal circumstances, in the same way that a newspaper health column would not be tailored to any single reader. Where an article references a specific study, guideline or public body, that reference supports the general accuracy of the article; it does not mean the cited body has reviewed or endorsed Bralton's specific wording. Readers who want advice suited to their own situation should consult their GP or another qualified healthcare professional rather than relying on a general article for that purpose.
3. Accuracy
We aim to use careful sources and current wording. Research changes and pages may contain an editorial error or become dated. Please report a concern to [email protected] so it can be reviewed. Our editorial process involves checking claims against publicly available guidance, such as NHS resources or peer-reviewed research summaries, before an article is published, but nutrition science is an evolving field and a conclusion considered well supported at the time of writing may later be qualified or revised by newer research. We do not guarantee that every article reflects the most recent available evidence at every point after publication, and we do not systematically re-check every past article on a fixed schedule; instead, we prioritise review when we become aware of a specific concern. If you notice a factual error, an outdated figure or a broken reference, please include the article title and, where possible, a link, so our editorial team can investigate and correct the page if appropriate. We aim to acknowledge accuracy reports within five working days.
4. Intellectual property
Text, structure and branding belong to Bralton Health Ltd or its licensors. You may read and share a link for personal, non-commercial reference. Reproducing a substantial portion requires written permission. This includes the Bralton name and wordmark, the specific wording of published articles, and the overall layout and structure of the website, all of which are protected under UK copyright and, where applicable, trade mark law. Sharing a direct link to an article, or quoting a short excerpt with clear attribution to Bralton and a link back to the original page, is generally acceptable for personal or editorial commentary purposes and does not require prior permission. Copying a substantial portion of an article's text, republishing it on another website, or using Bralton content for a commercial purpose without a licence is not permitted and may infringe our rights. Requests to reproduce content beyond what is described above should be sent to [email protected], and we will consider each request on its own facts.
- a) Permitted without prior permission: linking to an article, or quoting a short excerpt with attribution and a link back.
- b) Requires written permission: republishing a substantial portion of an article, or commercial use of Bralton content or branding.
- c) Not permitted: presenting Bralton content as your own, or removing attribution when quoting.
5. Acceptable use
Do not attempt to disrupt the site, scrape private areas, impersonate another person or submit unlawful material through a form. We may restrict access where necessary to protect readers or the service. Disrupting the site includes activity such as attempting to overload our servers with automated requests, attempting to bypass security controls, or interfering with another visitor's ability to access the website. Submitting unlawful material through the contact or newsletter form includes content that is defamatory, harassing, fraudulent or otherwise contrary to UK law, and any such submission may be removed and, where appropriate, reported to the relevant authority. Impersonating another person or organisation when submitting a form, including falsely claiming to represent a healthcare body or public authority, is not permitted and may result in that correspondence being disregarded. Where we consider it necessary to protect the website, our editorial team or other readers, we may restrict or block access from a specific address or block a specific form submission, without that action affecting any other reader's normal use of the site.
6. Newsletter
Newsletter messages are occasional editorial correspondence. You may unsubscribe at any time using the link supplied or by contacting [email protected]. We do not sell subscriber lists. Newsletter emails are sent on an occasional basis when the editorial team publishes a new article or update considered relevant to subscribers, rather than on a fixed daily or weekly schedule. Every newsletter email includes a one-click unsubscribe link at the bottom of the message, and using that link takes effect promptly; alternatively, a subscriber can email [email protected] to request removal, which we aim to action within five working days. We do not sell, rent or otherwise trade subscriber email addresses to third parties for their own marketing purposes; the only external party involved in sending the newsletter is our email delivery supplier, acting strictly on our instructions as described in our privacy policy. Subscribing to the newsletter is entirely optional and is never a condition of reading articles on the website.
7. Third-party links
External links are supplied for context. Bralton does not control external content, availability, privacy practices or terms. Visiting another website is your own decision. A link to a government resource, an NHS page or a published study is included so readers can review the underlying source directly, and its inclusion reflects relevance to the topic at hand rather than any commercial relationship or endorsement by Bralton. External websites operate under their own terms of service and privacy policy, which may differ significantly from this website's terms, and we recommend reviewing those separately before submitting any information to a third-party site. We are not responsible for content that a linked website publishes after our article was written, including changes, corrections or removal of the material we originally referenced. Where a reader identifies a link that has become broken, misleading or unsafe, reporting it to [email protected] allows us to review and, if appropriate, update or remove the link from the relevant article.
8. Availability
We aim to keep the website available but cannot promise continuous access. Maintenance, hosting events or changes to linked services may interrupt pages without notice. Planned maintenance, such as updating the website's underlying software or hosting configuration, is normally carried out with an effort to minimise disruption, though we do not commit to a specific maintenance window or advance notice period. Unplanned interruptions can also occur due to factors outside our control, including hosting provider outages, internet connectivity issues, or problems with a third-party service the website relies on, such as the embedded map on our contact page. We do not guarantee that any specific article, form or feature will be available at any given moment, and we recommend that readers with an urgent query use the telephone number or postal address listed on our contact page if the website is temporarily unreachable. We will make reasonable efforts to restore access promptly once we become aware of an outage.
9. Liability
Nothing in these terms limits liability that cannot lawfully be limited. Subject to that, Bralton is not responsible for losses arising from reliance on general editorial material or unavailable external sites. In particular, nothing in these terms excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded or limited under the law of England and Wales. Subject to those protections, Bralton Health Ltd will not be liable for indirect or consequential loss, such as a decision made on the basis of a general article that later turns out to be unsuited to an individual reader's personal circumstances, since the website is not designed to give individual advice as explained in section 2. Similarly, we are not liable for loss arising from a third-party website being temporarily or permanently unavailable, or from content on a linked external site, since we do not control those sites as explained in section 7. Where a reader is a consumer under UK consumer protection law, this section does not affect any statutory right that applies regardless of these terms.
10. Governing law
These terms are governed by the law of England and Wales. Courts in England and Wales have jurisdiction, subject to mandatory consumer rights. This means that any dispute concerning these terms, or arising from use of the website, will generally be interpreted and resolved according to English law, regardless of the country from which a reader accesses the site. Where a reader is based in Scotland, Northern Ireland, or another part of the United Kingdom, this choice of governing law does not remove any mandatory local consumer protection that would otherwise apply to that reader. We encourage any dispute to be raised informally with us first, using the contact details in section 11, since most concerns about editorial accuracy or website conduct can be resolved without needing to rely on formal legal proceedings. If a matter cannot be resolved informally, either party remains free to pursue the dispute through the courts of England and Wales, subject to any mandatory right a consumer has to bring proceedings in their own local jurisdiction.
11. Contact
Contact Bralton Health Ltd at 12 Colmore Row, Birmingham B3 2QT, 0121 946 0531 or [email protected], Mon–Fri 9:00 AM – 5:00 PM GMT. For a question about these terms specifically, emailing [email protected] with a clear description of the section you are asking about will generally get the fastest response, normally within five working days. Telephone enquiries are answered during the hours stated above; outside those hours, calls may go to voicemail and will be returned on the next working day. Postal correspondence sent to our Birmingham address should allow additional time for delivery and internal handling before a reply can be expected, and we recommend including a return email address or phone number so we can respond efficiently. Correspondence about personal data, rather than these general terms, is best directed using the process described in our privacy policy, which may involve a different internal team.
12. Change log
24 September 2026: terms reviewed for editorial scope, newsletter choices and contact routes. Future revisions will carry a date. This log lets a returning reader quickly identify whether the rules governing their use of the website have materially changed since a previous visit, without needing to re-read every section in full. Where a future revision changes a reader's rights or obligations, such as a new acceptable use restriction or a change to the governing law clause, we will add a dated entry here describing the change in plain terms, in addition to updating the relevant numbered section. Purely stylistic edits, such as correcting a typographical error, will not usually be logged separately, but any change affecting the substance of these terms will always carry a date. A reader who wants to compare the current terms against an earlier version can request the previous text by writing to [email protected].